I don’t like the term cryptocurrency. I think it limits discussion and ignores the wider use-cases available. Instead, I prefer the term cryptoasset (crypto asset).
Understand that currency and monetary implementation is often the first and easiest use-case.
Understand that current market cap and awareness revolves around currency.
But, in my mind, there’s much wider usage outside of “currencies.” I think we have a greater likelihood to impact and improve a much larger pool with “assets.”
It’s like building a sub-division & we’ve just begun to pour the foundation of the first house. It’s fine to focus on building the first house, then the second, and so-on. But we also need the infrastructure and amenities for the neighborhood to flourish.
I’m dusting off a post I wrote five years ago as the concept and idea still remain true in today’s business climate. Today’s consumer is faced daily with an abundance of options — which, on the surface, is a positive. More options. More choice. Win-win, right? However, despite the technological advancements that have allowed for greater ease of access, when it comes to running a business, the adage “Less is More” becomes even more relevant. Continue Reading
Facebook recently announced a fairly significant change to its News Feed. As expected, marketers freaked out and predicted doom for brands on Facebook. However, smart marketers should have seen this change coming years ago.
A friend posted about this on his Facebook page and a conversation broke out on how this will impact brands. My response to this change: Should my brand’s relevance rely on third-party platforms (2010): No Continue Reading