The marketing landscape changes rapidly. What’s popular today is likely irrelevant tomorrow. Marketers cling to trendy, shiny objects in attempt to be seen as innovative and forward-thinking. As a result, brand marketers waste a ton of resources (time & money)… Continue Reading
Focusing on how technology changes consumer behavior is the wrong approach. Instead, focus on how consumers change their behavior with technology.
Unless you have an active interest in cryptocurrency, odds are you likely familiar with Telegram–the go-to community for ICOs and crypto fanatics. Telegram, at the broadest sense, is a secure messaging app similar to the likes of WhatsApp. It was… Continue Reading