Despite the rapid evolution of technology, the social media landscape has failed to keep up. I gave an interview in 2014 where I suggested that brands needed to focus on their foundation — rather than looking at new, emerging technologies,… Continue Reading
The marketing landscape changes rapidly. What’s popular today is likely irrelevant tomorrow. Marketers cling to trendy, shiny objects in attempt to be seen as innovative and forward-thinking. As a result, brand marketers waste a ton of resources (time & money)… Continue Reading
Focusing on how technology changes consumer behavior is the wrong approach. Instead, focus on how consumers change their behavior with technology.