Category Archives: Ethics

Don’t be cutesy, be honest

Some of you may already know that I have a high degree of interest and experience in the financial industry - those who didn't, now you do. Those interested in the reading how the digital and interactive space is embracing the financial sector, please head over to my other ...

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Innovation is often the result of “stupid ideas”

"As innovators, we're suppose to run with scissors." A while back I wrote a post that argued against focusing on coming up with the next "big thing". My point was that if you concentrate solely on trying to come up with a cutesy campaign, that you're going to overlook the ...

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Hyper-sexualizing isn’t attractive. Sorry.

“It’ll blow your mind away.” Umm, no. Not so much.

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Ethics – They still apply

News travels fast. With the number of people online, your voice and message has a global reach the minute you hit send/post. The benefit of this is a 24/7 society that feeds on the immediate availability of news. But with anything, the risk has the ability to outweigh the ...

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