Category Archives: Financial

Why PR folks need to be concerned about financial numbers

I work in the banking industry, so I’m kind of partial to numbers and financial data. While I’m not a numbers geek, I did volunteer during my Senior Capstone to be in charge of compiling statistics for the class. So excuse my bias here, but I’m going to take Dave Fleet’s post one step further,…

Hyper-sexualizing isn’t attractive. Sorry.

“It’ll blow your mind away.” Umm, no. Not so much. As a woman, I’m not sure whether I should be shocked or offended at the latest advertisement by the King of Burgers. But as a public relations professional, I’m most definitely confused. While, Starbucks is introducing their sandwich and lunch options, McDonald’s is introducing McCafé,…

Making it easier to spend your money

I’ve worked in the financial industry for the past 4 years, but for the past 2 years I’ve become more interested in the technology side of the business. I’ve had the opportunity to see both sides of the business – working with a small local institution and now with a Top 10 U.S. institution. Until…

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