Category Archives: Innovation

Google Currents: Under Review

Google launched Currents – their newsreader application, a few days ago and while it’s too early to state whether it’ll be a success or go the route of other recent Google products, it isn’t too early to offer my quick review. Google’s attempt to compete with the massively popular app Flipboard is just that…an attempt….

Augmented Reality: An overview

This was originally published over on the Minnesota Public Relations Blog, but felt it was relevant to post here as well. In the digital space, we’re always looking at what the next trend is going to be. We’re paid to ensure we’re in the loop of “what’s hot” and how our company and/or clients can…

Augmented Reality – Is it worth the cost?

Augment reality is an emerging trend, but is the flash worth the cost?

Innovation is often the result of “stupid ideas”

“As innovators, we’re suppose to run with scissors.” A while back I wrote a post that argued against focusing on coming up with the next “big thing”. My point was that if you concentrate solely on trying to come up with a cutesy campaign, that you’re going to overlook the simple and little things that…

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