Yep, you read that headline right. A PR guy is saying that his craft doesn’t matter. In fact, I am going to argue that you don’t even need a dedicated communications department. Nothing that I, nor you (if you’re in PR), do has any impact. It’s a waste of time. I took a much needed…
United. BP. Amazon. Does it really matter? We’ve slayed the corporate beast. Our outcry was heard. We made a difference. Does it really matter? We all have a voice. Our voice can now be heard. Does it really matter?
Last week, Rachel Kay tweeted that she felt every PR professional should be on Twitter and LinkedIn. I found this statement to be bold and assumptive that social media is the Holy Grail for the PR profession. Social media isn’t for everyone. Yes, it’s a great way to connect with other PR professionals and more…
Disclosure: This is not sponsored by PRSA, nor was it encouraged or suggested. This is completely from my heart and truly how I feel. I joined PRSA about a year and a half ago. It wasn’t an easy decision for me and it took a long time for me to finally decide to go forth….
