Category Archives: PR

Don’t be cutesy, be honest

Some of you may already know that I have a high degree of interest and experience in the financial industry - those who didn't, now you do. Those interested in the reading how the digital and interactive space is embracing the financial sector, please head over to my other ...

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Did you do your research

So you just came with a great idea for your company. You just landed a new client and are anxiously awaiting to jump right in. Create a Facebook page, sign up for Twitter, maybe even start a blog. You start crafting the press release, you start contacting the media. ...

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Strategic communication does not exist

So I was listening to Mike and Mike the other morning and there were discussing Michael Vick with someone from Levick Strategic Communications. Suddenly, it hit me - there's no such thing as strategic communication. Here's my gripe with using ...

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PR & tennis: advantage, you

There are a million analogies out there. We’ve heard social media and PR compared to everything. So...I’m going to add to that list! This came to me at an odd time, but I thought to myself - PR is a lot like tennis. Before you scoff at this comparison, ...

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The Role of the New Professional – PRSA Webinar

This afternoon I had the pleasure of joining Lauren Fernandez, Rick Clancy and Ellen LaNicca for a PRSA webinar discussing how Gen Y and seasoned PR professionals can navigate the social space in an efficient and mutually beneficial manner. The webinar can be found

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