Category Archives: PR

How I can benefit your organization

First, I wanted to say thank you to Arik Hanson and Valerie Simon for going out of their way and creating #HAPPO. Also, thanks to those who’ve decided to get involved and help spread the word. It shows the true character of these individuals and is greatly appreciated. So why should your organization be interested…

Give up control or continue the struggle?

I was watching Shark Tank the other day when the question popped into my head: when do we give up control and when do we say “the hell with it” and continue struggling ahead? The premise of Shark Tank is entrepreneurs pitch a team of investors in an attempt to gain additional capital. A lot…

Don’t be cutesy, be honest

Some of you may already know that I have a high degree of interest and experience in the financial industry – those who didn’t, now you do. Those interested in the reading how the digital and interactive space is embracing the financial sector, please head over to my other blog iFinance. Usually, I try to…

Did you do your research

So you just came with a great idea for your company. You just landed a new client and are anxiously awaiting to jump right in. Create a Facebook page, sign up for Twitter, maybe even start a blog. You start crafting the press release, you start contacting the media. Easy there, let’s pull back on…

Strategic communication does not exist

So I was listening to Mike and Mike the other morning and there were discussing Michael Vick with someone from Levick Strategic Communications. Suddenly, it hit me – there’s no such thing as strategic communication.

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