It’s that time of the year again. The time when we all make our “2012 predictions” in attempts to validate how intelligent we are and how much we “get” the digital space. So I figured I’d join the ranks and throw out what I believe will occur in 2012. Social business will die – Here’s…
Warning: You are about to lay your eyes on some of the best and most valuable data you will ever come across. I spent hours upon hours compiling secretive data that will likely blow your mind. I am not responsible for the sudden life changes my findings will surely cause. Now that we have the…
Last Friday, as I was failing at giving up chocolate for Lent, I came across an “interesting” promotional campaign by Nestlé. And by “interesting,” I mean mind-boggling and confusing. A key component of a successful promotional campaign is awareness and understanding. Your brand needs to make it easy for consumers to know you’re having a…
There are a lot of tools that automate online influence and reach. The most popular – or at least most talked about – is Klout. Klout calls themselves …“the standard for influence. We believe that every individual who creates content has influence. Our goal is to accurately measure that influence and provide context around who…
For weeks leading up to South by Southwest Interactive, we heard one common theme – the battle of location-based services. Articles upon articles were written claiming that this year’s “it” item will be the battle between Foursquare and Gowalla. Everyone from Mashable to Lisa Barone wrote posts asking the same question: “who will the location-based…
