We’ve gotten to the point where it’s becoming fashionable to bash social. My good buddy Chuck Hemann wrote a post the other day addressing the issue of trashing social media, and AdAge had an article on whether campaign “failures” mean the end of social media. Let me echo Chuck…can we just stop? Look, this happens…
McDonald’s recently announced that it was planning on introducing its newest McCafe beverage – Caramel Mocha – through a nine city scavenger hunt. The hunt will consist of three giant McCafe cups in each of the nine cities, with clues about their whereabouts coming primarily through the @McDonalds and @McCafeyourday Twitter accounts. McDonald’s will also…
Last week I was fortunate enough to be able to guest post on two blogs. In case you missed them, here they are: PR Breakfast Club – I spoke about how we’re preaching about using social media to listen to our customers, but ultimately, it comes down to sales and increasing profit. You may use…
As mentioned in my previous post, this past Friday I had the opportunity to sit down with a few folks at Social Media Breakfast – Minneapolis. Again, the purpose is to showcase the bright minds out there and allow them to share their insight, as well as utilize a little video to shake things up….
