Social Media

I’ve discussed what I believe will be a few trends in 2010, so let’s now discuss a few brands that made an impact in 2009.
In no particular order:
CME Group

By far, one of the leaders in social media when it comes to the financial sector is Allan Schoenberg over at CME Group. From the [...]

While 2009 saw a number of companies take an innovative step in the interactive world, for the most part, a fear of the unknown and regulation played a large role in companies taking cautious steps.  I think 2010 will see a lot of advancements, I do not think it’ll be a groundbreaking year for the [...]

Found on The Financial Brand, Bank of America is making a huge bet on Twitter.
What this indicates is that financial brands need to start investing more time and effort into the social space. No longer can a brand afford to simple monitor conversation. It’s time that brands begin to show tangible results in addressing customer [...]