You are exactly correct, and that was a key takeaway from my conversation with Allan – content is key to success.

I think it’d be easy for CME Group to push out content simply to push it out, but it’s nice to see their focus on creating quality content. I think this is where a lot of larger organizations fail – they simply push anything and everything about their brand out.

Thanks again for stopping by! Glad you enjoyed,

“…we have to be sure that we continue to create original content that our community finds valuable.”

Content, content, content… couldn’t agree more!

It’s good to see a larger organization making constructive use of such powerful community building tools!
.-= Michael Long (The Red Recruiter)´s last blog ..Grateful for 2009 =-.