The CEO Mobile application allows access to Well’s Commercial Electronic Office (CEO) portal services, in which users can monitor balances, approve payments, review intraday transactions and administration functions.

In a time where many business owners are constantly on the go and away from computer access, more are turning to mobile access. Wells Fargo, a leader in mobile banking, introduced the CEO portal in 2007 and has continually updated and improved the platform.

As I mentioned in previous posts, mobile banking and allowing customers 24/7 access, regardless of the vehicle, will continue to be an increasing trend as we head into 2010 and beyond. Those institutions that allow seamless technological integration of their products and services will see an increase in customer retention and market share.