I recently came across an article on The Financial Brand that touched on 25 things more important than online social media. If you get a moment, go take a look at leave your feedback. My main argument against the post is that a majority of what’s listed, should be an integral part of a financial [...]

Found on The Financial Brand, Bank of America is making a huge bet on Twitter.
What this indicates is that financial brands need to start investing more time and effort into the social space. No longer can a brand afford to simple monitor conversation. It’s time that brands begin to show tangible results in addressing customer [...]