Digital’s impact on crisis

I'm guessing it's safe to assume everyone is aware of the current BP crisis. So I won't spend any time going over what got us here. Instead, I want to touch on the role digital plays in crisis situations. We saw what happened with United, and for ...

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Stickybits – adding content to objects

I love technology. I love innovation. I love reading and talking about merging technology and innovation into everyday business. Usually I don't buy into the hype; however, there are certain technologies and innovations that suck me in. The iPad wasn't one of them, augmented reality is. My ...

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Are we too sensitive

Over the past two weeks, I've witnessed something online that's pathetic and unfortunate. I've witnessed firsthand, the sensitive egos of two "thought leaders". These are two people who are supposedly leaders in the social space. Two people who despite starting their own companies, are essentially their own brand. Others ...

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Is social media a requirement for PR pros

Last week, Rachel Kay tweeted that she felt every PR professional should be on Twitter and LinkedIn. I found this statement to be bold and assumptive that social media is the Holy Grail for the PR profession. Social media isn't for everyone. Yes, ...

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Do you need an app for that

One of the most valuable benefits of Twitter is the ability to connect with intelligent and talented folks. Whether you're attending conferences or traveling for business or personal pleasure, Twitter - and social media in general - make it easy to connect with folks. *Note: it's great to meet folks ...

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