I have a confession to make. I think Questions is the greatest thing to hit Facebook since…well, ever. In my opinion, Questions is the biggest and best feature on Facebook. The way Questions is implemented now (the old version left a lot to be desired) is absolutely brilliant and as someone who manages a brand’s…
Last Friday, as I was failing at giving up chocolate for Lent, I came across an “interesting” promotional campaign by Nestlé. And by “interesting,” I mean mind-boggling and confusing. A key component of a successful promotional campaign is awareness and understanding. Your brand needs to make it easy for consumers to know you’re having a…
I came across a post from Kyle Flaherty that talked about the differences between Coke and Pepsi and their respective marketing approaches. It’s a really interesting post, so I encourage you to go give it a read. While reading the post, and in the comment I left, I brought up the question brand loyalty in…
Yep, you read that headline right. A PR guy is saying that his craft doesn’t matter. In fact, I am going to argue that you don’t even need a dedicated communications department. Nothing that I, nor you (if you’re in PR), do has any impact. It’s a waste of time. I took a much needed…
