No, this isn’t an advertisement for Nike. But I think it’s time that we all just “do.”
Let’s take a moment to go back and look at life in social media as it was last year. What were the buzz words/phrases?
- Engage
- Community
- Listen
- Trust
- ROI – yet few knew how to measure
- Crowdsourcing
- Transparency
- Organizational adoption
While this wasn’t the entire bucket of buzz, it’s a good sample. So now, early into 2010, what are the buzz words/phrases?
- ROI – now we think we know how to measure
- Collaboration
- Mobile
- Location
- Cases studies
- Humanize
While all this is fine and dandy, it’s purely talk. We like to talk in social media and public relations. However, as social continues to evolve, very few are actually producing. So again, I ask, let’s “do.”
But “do” what? I don’t care. Do something, anything, everything, it, work…take off your thinking cap, get off your rump and let’s start doing something productive with social. How about we stop advising and start implementing. Right now there’s a lot of chatter, but not much action.
Stop spending your entire day on Twitter socializing with your “friends” and focus on putting together something useful for your company or clients. Dig a little deeper and put together a useful plan that leverages social in a meaningful and profitable manner.
If you’re in this because it’s “cool” and you think you have to, that’s alright. Step aside, please. If you’re in this for the “feely good” people you can meet and for socializing, that’s cool. Again, step aside. But if you’re serious about this, step up to the plate and “do.” If not, I’ll be glad to take your clients and produce.
