We often concentrate on finding the next big thing. Our mindset is focused on always keeping an eye out for the newest and flashiest tool. While this mindset is beneficial and helps stay on top of trends, are we doing our clients and ourselves a disservice?
I think a large reason why we constantly look toward the next thing is because very few understand what’s currently in front of us. All the buzz at SXSWi was trying to find the next “Twitter.” Yet, how many brands have grasped Twitter as it stands today? The mentality to focus on the next and newest trend is simply an excuse and a way to try and not hold oneself accountable.
While I agree it’s important to continually be striving to improve and expand your knowledge, let’s take a step back and focus on delivering results with the tools we currently have. We get bored, we want to be “cool” and popular, and an easy way to achieve this is by being an early adopter. I understand this. But you’re not fooling anyone and the time is running out. The time is coming when you’ll be forced to stand up, show your value and provide concrete results. I hope you aren’t on vacation when that day arrives.
