Comments on: Strategic communication does not exist http://kaseyskala.com/strategic-communication-does-not-exist/ An Integrated Approach to PR & Marketing Wed, 28 Jul 2010 22:33:28 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kasey Skala http://kaseyskala.com/strategic-communication-does-not-exist/comment-page-1/#comment-152 Kasey Skala Mon, 21 Dec 2009 17:47:47 +0000 http://kaseyskala.com/?p=193#comment-152 Ed, Thanks for the comment. The basis of this post was simply to question the idea/thought of when people & brands saying things like "we need to put together a strategic plan". In business, shouldn't everything be strategic? Shouldn't everything you do be geared toward your end objective? My question is purely the idea that the word strategic should be assumed in your actions. Going against this grain is essentially saying "I don't know what I'm doing, so lets b.s. our way through it". Thanks again for the comment. Ed,
Thanks for the comment. The basis of this post was simply to question the idea/thought of when people & brands saying things like “we need to put together a strategic plan”.

In business, shouldn’t everything be strategic? Shouldn’t everything you do be geared toward your end objective? My question is purely the idea that the word strategic should be assumed in your actions. Going against this grain is essentially saying “I don’t know what I’m doing, so lets b.s. our way through it”.

Thanks again for the comment.

]]> By: Ed Kohler http://kaseyskala.com/strategic-communication-does-not-exist/comment-page-1/#comment-151 Ed Kohler Mon, 21 Dec 2009 17:34:25 +0000 http://kaseyskala.com/?p=193#comment-151 When I read, "shouldn't all communication be strategic" I head, "shouldn't some communications be authentic?" I'm probably misinterpreting your post, but it comes across as communications being turned into something rigid and lifeless. When I read, “shouldn’t all communication be strategic” I head, “shouldn’t some communications be authentic?”

I’m probably misinterpreting your post, but it comes across as communications being turned into something rigid and lifeless.

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