“As innovators, we’re suppose to run with scissors.” A while back I wrote a post that argued against focusing on coming up with the next “big thing”. My point was that if you concentrate solely on trying to come up with a cutesy campaign, that you’re going to overlook the simple and little things that…
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I got this idea from Peter King’s Monday Quarterback. It’s a bunch of short blurbs about a number of different topics I’ve been thinking about this week. Enjoy! I get it, we all want to come up with the next “big idea” that catapults our brand into the mainstream media. We want to come up…
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Tags: ALex Rodriguez, Big Idea, Kobe Bryant, NHL, Non-Profit, Oprah, Peter King, PR, Sidney Crosby, Social Media, Tom Brady, Wii
