I’m guessing it’s safe to assume everyone is aware of the current BP crisis. So I won’t spend any time going over what got us here. Instead, I want to touch on the role digital plays in crisis situations. We saw what happened with United, and for the first time, we’re all witnessing how ‘new…
Do you know what people are saying about your brand? How are you addressing consumer complaints? Do you acknowledge your mistakes or hope they get swept under the rug? I’m here to tell you that like PR – customer service is about being proactive, not reactive. We saw the mess when Dominos waited 36 hours…
