The marketing landscape changes rapidly. What’s popular today is likely irrelevant tomorrow. Marketers cling to trendy, shiny objects in attempt to be seen as innovative and forward-thinking. As a result, brand marketers waste a ton of resources (time & money)… Continue Reading
Focusing on how technology changes consumer behavior is the wrong approach. Instead, focus on how consumers change their behavior with technology.
I’m dusting off a post I wrote five years ago as the concept and idea still remain true in today’s business climate. Today’s consumer is faced daily with an abundance of options — which, on the surface, is a positive.… Continue Reading