I’m guessing it’s safe to assume everyone is aware of the current BP crisis. So I won’t spend any time going over what got us here. Instead, I want to touch on the role digital plays in crisis situations. We saw what happened with United, and for the first time, we’re all witnessing how ‘new…
This afternoon I had the pleasure of joining Lauren Fernandez, Rick Clancy and Ellen LaNicca for a PRSA webinar discussing how Gen Y and seasoned PR professionals can navigate the social space in an efficient and mutually beneficial manner. The webinar can be found here. Feel free to listen at your convenience and I welcome…
This past weekend I attended a wedding of a college classmate. The event was small and formal, but it provided a valuable lesson that can be carried over into the professional world. Despite the event being on the smaller side, it allowed me to network and through my conversations with other attendees, I realized that…
Adam Kmiec posted a link to this graph: My response, was a link to this graph: I can’t speak for Adam, but I think both of us were getting at the same thing – don’t buy into all the hype. The “this is hot, that is not” and the “fancy item A is going to…
According to a recent survey, 4.1 billion SMS messages are sent on a daily basis. So it’s no surprise that businesses are focusing on mobile. But are we going at SMS with the wrong frame of mind? For a business, SMS is a marketing tactic – it’s not social. Social media involves two-way communication, it…
