The marketing landscape changes rapidly. What’s popular today is likely irrelevant tomorrow. Marketers cling to trendy, shiny objects in attempt to be seen as innovative and forward-thinking. As a result, brand marketers waste a ton of resources (time & money)… Continue Reading
Focusing on how technology changes consumer behavior is the wrong approach. Instead, focus on how consumers change their behavior with technology.
I don’t like the term cryptocurrency. I think it limits discussion and ignores the wider use-cases available. Instead, I prefer the term cryptoasset (crypto asset). Understand that currency and monetary implementation is often the first and easiest use-case. Understand that… Continue Reading