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]]> By: Kasey Skala http://kaseyskala.com/burgerkingad/comment-page-1/#comment-18 Kasey Skala Sat, 04 Jul 2009 22:14:35 +0000 http://kaseyskala.com/?p=84#comment-18 Here's a question I posed: what makes this ad so crude? Is it the depiction of the female? The content? The image? While I am completely against this ad, my argument was that the content made this ad a poor choice. The image of the woman is degrading. However, the context of using sex to sell isn't wrong. It's been done for years and been proven to be successful - although that doesn't make this ad ok. So if the words and image were changed, would we still have the same opinion? Here’s a question I posed: what makes this ad so crude? Is it the depiction of the female? The content? The image?

While I am completely against this ad, my argument was that the content made this ad a poor choice. The image of the woman is degrading. However, the context of using sex to sell isn’t wrong. It’s been done for years and been proven to be successful – although that doesn’t make this ad ok.

So if the words and image were changed, would we still have the same opinion?

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