Jaded. Yeah, I’m talking about you.
Do you know what people are saying about your brand? How are you addressing consumer complaints? Do you acknowledge your mistakes or hope they get swept under the rug? I’m here to tell you that like PR – customer service is about being proactive, not reactive. We saw the mess when Dominos waited 36 hours…
“It’ll blow your mind away.” Umm, no. Not so much. As a woman, I’m not sure whether I should be shocked or offended at the latest advertisement by the King of Burgers. But as a public relations professional, I’m most definitely confused. While, Starbucks is introducing their sandwich and lunch options, McDonald’s is introducing McCafé,…
So you just came with a great idea for your company. You just landed a new client and are anxiously awaiting to jump right in. Create a Facebook page, sign up for Twitter, maybe even start a blog. You start crafting the press release, you start contacting the media. Easy there, let’s pull back on…
News travels fast. With the number of people online, your voice and message has a global reach the minute you hit send/post. The benefit of this is a 24/7 society that feeds on the immediate availability of news. But with anything, the risk has the ability to outweigh the reward. Case in point – NBA…
