Category Archives: PR

PR & tennis: advantage, you

There are a million analogies out there. We’ve heard social media and PR compared to everything. So…I’m going to add to that list! This came to me at an odd time, but I thought to myself – PR is a lot like tennis. Before you scoff at this comparison, let me explain a little. Tennis…

The Role of the New Professional – PRSA Webinar

This afternoon I had the pleasure of joining Lauren Fernandez, Rick Clancy and Ellen LaNicca for a PRSA webinar discussing how Gen Y and seasoned PR professionals can navigate the social space in an efficient and mutually beneficial manner. The webinar can be found here. Feel free to listen at your convenience and I welcome…

Content is NOT king

We’ve all heard the saying content is king. It’s been preached for years and you can almost guarantee that someone online will shout this statement at least once a week. Every conference, every tweetup….it’s all the same. Guess what folks? Content is NOT king. Done laughing? Let me explain. While content is very important –…

PR lesson from last night’s Presidential address

Social media implications from last night’s Presidential address.

[Insert Name] is dead

Print journalism is not dead, press releases aren’t dead and neither is social media. The space is changing and evolving, but that’s a natural and needed process.

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