Google launched Currents – their newsreader application, a few days ago and while it’s too early to state whether it’ll be a success or go the route of other recent Google products, it isn’t too early to offer my quick review. Google’s attempt to compete with the massively popular app Flipboard is just that…an attempt….
It’s that time of the year again. The time when we all make our “2012 predictions” in attempts to validate how intelligent we are and how much we “get” the digital space. So I figured I’d join the ranks and throw out what I believe will occur in 2012. Social business will die – Here’s…
Warning: You are about to lay your eyes on some of the best and most valuable data you will ever come across. I spent hours upon hours compiling secretive data that will likely blow your mind. I am not responsible for the sudden life changes my findings will surely cause. Now that we have the…
Last Friday, as I was failing at giving up chocolate for Lent, I came across an “interesting” promotional campaign by Nestlé. And by “interesting,” I mean mind-boggling and confusing. A key component of a successful promotional campaign is awareness and understanding. Your brand needs to make it easy for consumers to know you’re having a…
I came across a post from Kyle Flaherty that talked about the differences between Coke and Pepsi and their respective marketing approaches. It’s a really interesting post, so I encourage you to go give it a read. While reading the post, and in the comment I left, I brought up the question brand loyalty in…
