Comments on: Do you rely too much on social media

By: There’s more to a business that social media | The Electric Waffle

There’s more to a business that social media | The Electric Waffle — Fri, 14 Aug 2009 10:01:25 +0000

[...] we must also be sure not to be over dramatic about it as well. This goes back to my post about relying too much on social media and not focusing all your efforts on finding the next “big [...]

By: Kasey Skala

Kasey Skala — Thu, 18 Jun 2009 11:34:02 +0000

Thanks for your insight, Danny. You hit the nail on the head – social media is a tool, but it’s not THE tool.

A complimentary mix makes a communications plan much more successful.

By: Danny Brown

Danny Brown — Thu, 18 Jun 2009 05:59:49 +0000

Couldn’t agree more, Kasey, and it’s something I can’t stress enough to my clients.

Yes, social media is a powerful medium and can open you up to many more areas than you might have previously integrated wit.

But you need to mix it up – use it as a complementary part of a campaign or strategy and not as your sole focus.

At the end of the day, social media is a tool, but it’s not THE tool.