Comments on: Fighting an uphill battle – is it worth it? http://kaseyskala.com/fighting-an-uphill-battle-is-it-worth-it/ An Integrated Approach to PR & Marketing Tue, 07 Feb 2012 00:31:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: kmskala http://kaseyskala.com/fighting-an-uphill-battle-is-it-worth-it/comment-page-1/#comment-168 kmskala Fri, 13 Nov 2009 23:16:31 +0000 http://kaseyskala.com/?p=401#comment-168 Ryan, I think you hit on the big key - get consumers involved. I think that's the key, not only for struggling brands, but for all brands. Show that you genuinely care about the consumer, give them ways to participate and reward them for their loyalty.<br><br>Thanks for the comment. Ryan, I think you hit on the big key – get consumers involved. I think that's the key, not only for struggling brands, but for all brands. Show that you genuinely care about the consumer, give them ways to participate and reward them for their loyalty.

Thanks for the comment.

]]> By: ryanmathre http://kaseyskala.com/fighting-an-uphill-battle-is-it-worth-it/comment-page-1/#comment-167 ryanmathre Fri, 13 Nov 2009 23:07:23 +0000 http://kaseyskala.com/?p=401#comment-167 Kasey -- Good thoughts. <br><br>I like the idea to play off the RC Cola/Moonpies nostalgia from the 50's -- where Moonpies and RC Cola was considered "the working man's lunch."<br><br>With the struggling economy and more and more people "brown bagging" it to save money perhaps have some type of FB/Twitter campaign where consumers can upload photos of themselves eating lunch with their RC Cola in hand. Incorporate some type of giveaway/freebies to go along with it. Kasey — Good thoughts.

I like the idea to play off the RC Cola/Moonpies nostalgia from the 50's — where Moonpies and RC Cola was considered “the working man's lunch.”

With the struggling economy and more and more people “brown bagging” it to save money perhaps have some type of FB/Twitter campaign where consumers can upload photos of themselves eating lunch with their RC Cola in hand. Incorporate some type of giveaway/freebies to go along with it.

]]> By: kmskala http://kaseyskala.com/fighting-an-uphill-battle-is-it-worth-it/comment-page-1/#comment-122 kmskala Fri, 13 Nov 2009 16:16:31 +0000 http://kaseyskala.com/?p=401#comment-122 Ryan, I think you hit on the big key - get consumers involved. I think that's the key, not only for struggling brands, but for all brands. Show that you genuinely care about the consumer, give them ways to participate and reward them for their loyalty.<br><br>Thanks for the comment. Ryan, I think you hit on the big key – get consumers involved. I think that's the key, not only for struggling brands, but for all brands. Show that you genuinely care about the consumer, give them ways to participate and reward them for their loyalty.

Thanks for the comment.

]]> By: ryanmathre http://kaseyskala.com/fighting-an-uphill-battle-is-it-worth-it/comment-page-1/#comment-121 ryanmathre Fri, 13 Nov 2009 16:07:23 +0000 http://kaseyskala.com/?p=401#comment-121 Kasey -- Good thoughts. <br><br>I like the idea to play off the RC Cola/Moonpies nostalgia from the 50's -- where Moonpies and RC Cola was considered "the working man's lunch."<br><br>With the struggling economy and more and more people "brown bagging" it to save money perhaps have some type of FB/Twitter campaign where consumers can upload photos of themselves eating lunch with their RC Cola in hand. Incorporate some type of giveaway/freebies to go along with it. Kasey — Good thoughts.

I like the idea to play off the RC Cola/Moonpies nostalgia from the 50's — where Moonpies and RC Cola was considered “the working man's lunch.”

With the struggling economy and more and more people “brown bagging” it to save money perhaps have some type of FB/Twitter campaign where consumers can upload photos of themselves eating lunch with their RC Cola in hand. Incorporate some type of giveaway/freebies to go along with it.

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