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Recently, I had the opportunity to talk with Discover about their social media efforts and how they are utilizing a variety of platforms to engage their customers and share the Discover brand.
Discover has a pretty active online presence. Talk about the different strategy Discover has with Twitter & Facebook vs the Discover blog?
One of our [...]
MasterCard’s ‘ATM Hunter’ application has been getting mixed reviews in Apple’s iTunes store, according to a recent article on American Banker. With Monday’s release of the Blackberry application, MasterCard officials are quickly to comment on “significant pick up in downloads.”
Not everything is as rosy as MasterCard claims though, as the iPhone application – which has [...]
I came across a great article on BusinessWeek entitled “How Banks Can Do Better” that touched on the emerging topic of what large banks need to do to remain relevant. I’ve been preaching for quite some time now that large banks are so out of touch with customers, they’ve been focused on profits and surviving [...]
In the United States, talking about your finances is taboo. Often a subject of arguments and differences, we’re taught to keep our financial information and thoughts to ourselves. Luckily, FiLife is looking to change that and make talking about finance an open and two-way relationship.
FiLife – a joint venture between IAC and Dow Jones – [...]
Alerts are my lifeline. I need alerts to make it through the day, week, month. Without alerts, I’d be running around like a maniac. Whatever the commitment is – daily activities, weekly events, birthdays – I schedule an alert to remind me. Thanks Google Calendar! Banking and financial matters are no different. House payment – [...]
In an previous post, I mentioned that financial education would lead the charge in the interactive space in 2010. In today’s economy, and with its importance in business, financial education is a space that provides many opportunities to brands. While there are a number of areas within finance that brands can focus on; one area [...]
iFinance had the opportunity to sit down and talk with Allan Schoenberg, director of corporate communications at CME Group, where he shared how the world’s largest and most diverse derivatives exchange has embraced social media. From strategic partnerships, conversations, monitoring and a large focus on being a hub for traders worldwide, CME Group has emerged [...]