In the United States, talking about your finances is taboo. Often a subject of arguments and differences, we’re taught to keep our financial information and thoughts to ourselves. Luckily, FiLife is looking to change that and make talking about finance an open and two-way relationship.
FiLife – a joint venture between IAC and Dow Jones – [...]
The Financial Brand has an interesting article up on the recent Twitter hackers and how a few financial firms fell victim. While the article does a good job giving some tips, the one thing that stands out is this: if you wouldn’t do it in traditional mediums, don’t do it in social media. Seriously, would [...]
Alerts are my lifeline. I need alerts to make it through the day, week, month. Without alerts, I’d be running around like a maniac. Whatever the commitment is – daily activities, weekly events, birthdays – I schedule an alert to remind me. Thanks Google Calendar! Banking and financial matters are no different. House payment – [...]
iFinance had the opportunity to sit down and talk with Allan Schoenberg, director of corporate communications at CME Group, where he shared how the world’s largest and most diverse derivatives exchange has embraced social media. From strategic partnerships, conversations, monitoring and a large focus on being a hub for traders worldwide, CME Group has emerged [...]
I’ve discussed what I believe will be a few trends in 2010, so let’s now discuss a few brands that made an impact in 2009.
In no particular order:
CME Group
By far, one of the leaders in social media when it comes to the financial sector is Allan Schoenberg over at CME Group. From the [...]
While 2009 saw a number of companies take an innovative step in the interactive world, for the most part, a fear of the unknown and regulation played a large role in companies taking cautious steps. I think 2010 will see a lot of advancements, I do not think it’ll be a groundbreaking year for the [...]
Found on The Financial Brand, Bank of America is making a huge bet on Twitter.
What this indicates is that financial brands need to start investing more time and effort into the social space. No longer can a brand afford to simple monitor conversation. It’s time that brands begin to show tangible results in addressing customer [...]
