iFinance

The Financial Brand has an interesting article up on the recent Twitter hackers and how a few financial firms fell victim. While the article does a good job giving some tips, the one thing that stands out is this: if you wouldn’t do it in traditional mediums, don’t do it in social media. Seriously, would [...]

I’ve discussed what I believe will be a few trends in 2010, so let’s now discuss a few brands that made an impact in 2009.
In no particular order:
CME Group

By far, one of the leaders in social media when it comes to the financial sector is Allan Schoenberg over at CME Group. From the [...]

Found on The Financial Brand, Bank of America is making a huge bet on Twitter.
What this indicates is that financial brands need to start investing more time and effort into the social space. No longer can a brand afford to simple monitor conversation. It’s time that brands begin to show tangible results in addressing customer [...]