USAA, already known as a leader in the social space, is taking mobile banking to another level by introducing a technology that allows its systems to recognize individual mobile phones. The technology, which is currently awaiting approval in Apple’s iTunes site, looks to simplify the log-in process. Currently, customers enter three pieces of information: username, password and PIN. The new process would only require a secure four-digit PIN.

As more and more customers trend toward mobile banking, it’s vital for financial institutions to create a more user-friendly platform for its mobile customers. As USAA is showing, you don’t need to sacrifice security or function to accomplish this. If you’re a financial institution, what are you doing to provide a positive experience for the increasing trend of mobile banking?

USAA’s application is expected to be available for Android users in April.

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