iFinance

The Financial Brand has an interesting article up on the recent Twitter hackers and how a few financial firms fell victim. While the article does a good job giving some tips, the one thing that stands out is this: if you wouldn’t do it in traditional mediums, don’t do it in social media. Seriously, would [...]

iFinance had the opportunity to sit down and talk with Allan Schoenberg, director of corporate communications at CME Group, where he shared how the world’s largest and most diverse derivatives exchange has embraced social media. From strategic partnerships, conversations, monitoring and a large focus on being a hub for traders worldwide, CME Group has emerged [...]

VeriFone announced today that it has developed a mobile payment card reader designed specifically for the iPhone.
Initially, the card reader will be shipped to current VeriFone merchants in January, and will also sell the service directly and through third-party organizations. Independent sellers and acquirers will have their own pricing.
Two weeks ago, Twitter’s Jack Dorsey announced [...]

Found on The Financial Brand, Bank of America is making a huge bet on Twitter.
What this indicates is that financial brands need to start investing more time and effort into the social space. No longer can a brand afford to simple monitor conversation. It’s time that brands begin to show tangible results in addressing customer [...]