P90X works

No, this post isn’t an endorsement for P90X. Although, I am on Week 4 and have seen great results. No, this is a post on why P90X works.

While quality is a major part of a product’s success, a great product or brand can go unnoticed if there’s no buzz around it. A large factor of P90X’s success is the fact that, for the most part, the product delivers what it says it does. However, there’s a bigger reason for P90X leading the health and fitness space right now. The reason? Community.

It’s common sense that word of mouth is the greatest form of marketing. Sure, P90X has those sweet infomercials on television, they’re running ads in magazines. That helps. However, the biggest benefit P90X has going for itself is the ringing endorsement from its community.

P90X’s community is loud, they’re vocal and they are supportive. It’s the type of community every brand wants. This isn’t anything new, as Slim Fast, Jenny Craig, South Beach, etc. all have communities as well. So what is P90X doing so differently? What have they done that’s allowed them to create evangelists? Like any product, it works for some and it doesn’t for others. Is it the product that’s created the community, or the community that’s created the product?

The thing that I like about P90X is that they encourage you to be social. They encourage you to get involved with your workout, take pictures, share stories, and really make the workout a part of your life. They want you to be completely emerged with their brand. And it works.

P90X is the first workout routine that, in my opinion, has capitalized on its community and created “fanboys.” The majority of people that I know that have used the P90X product swear by it and have made it known that they’ve used the product. I know that I’ve openly shared my experiences with it and will continue to endorse the product. We haven’t seen this much buzz around working out since Billy Blanks and Tae Bo. The real question is will the P90X community last longer? In today’s social environment, I think the buzz will continue to spread and evangelists will continue to preach “Just Bring It.”

What do you think? Can you have a community if you don’t have a quality product? With P90X, what impact do the actual results have on the product?