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So I was listening to Mike and Mike the other morning and there were discussing Michael Vick with someone from Levick Strategic Communications. Suddenly, it hit me – there’s no such thing as strategic communication.
Here’s my gripe with using the term ‘strategic communication’ – shouldn’t everything you do be strategic? Shouldn’t every piece of communication that you produce be strategic and focus on the overall goal?
In all my years as a working professional, I’ve never done anything that wasn’t strategic. You’re wasting your time, your organization’s time, your client’s time and your resources. Are there really people out there that focus on non-strategic communications?
A few articles that touch on strategy:
http://www.theharteofmarketing.com/2009/06/outputs-outtakes-outcomes%E2%80%A6oh-my.html
http://sethgodin.typepad.com/seths_blog/2007/01/the_difference_.html
When I read, “shouldn’t all communication be strategic” I head, “shouldn’t some communications be authentic?”
I’m probably misinterpreting your post, but it comes across as communications being turned into something rigid and lifeless.
Ed,
Thanks for the comment. The basis of this post was simply to question the idea/thought of when people & brands saying things like “we need to put together a strategic plan”.
In business, shouldn’t everything be strategic? Shouldn’t everything you do be geared toward your end objective? My question is purely the idea that the word strategic should be assumed in your actions. Going against this grain is essentially saying “I don’t know what I’m doing, so lets b.s. our way through it”.
Thanks again for the comment.