“It’ll blow your mind away.” Umm, no. Not so much.

As a woman, I’m not sure whether I should be shocked or offended at the latest advertisement by the King of Burgers. But as a public relations professional, I’m most definitely confused.

While, Starbucks is introducing their sandwich and lunch options, McDonald’s is introducing McCafé, and Pizza Hut is rebranding themselves as ‘The Hut’ with new meal options – Burger King is spending oodles of money on cheap-looking advertisements that Bishop’s Finger did better? Heck, Dolce & Gabbana at least gives the sleazy some class…sort of.

Seriously?

Sure, sleazy, double-entendre advertisements are nothing new. In the UK, they keep Ofcom in business. But, if the recession is even affecting the big cats in town, what’s up with Burger King?

No seriously, what’s up with Burger King?

I’m pretty sure, I’m not the only one who does not associates beefy patties, lumpy buns and juicy tomatoes with sexy. Hmm, maybe after that sentence, I should consider working for BK. (Hey, BK hire me!)

Perfume? I can digg it.

Beer? Why not.

Vodka? Of course.

Red meat? Not unless you are Brad Pitt starring in Troy. Sorry.

I was under the impression that the goal of any business was to make money.

When money is in vast amounts, the goal is to attract attention. When money is dwindling, the goal is to reinvest, uproot and reinvent.

Clearly, someone didn’t get the memo.

Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.