PR Breakfast Club – I spoke about how we’re preaching about using social media to listen to our customers, but ultimately, it comes down to sales and increasing profit. You may use listening to increase sales, but in the end, in business it’s always about making money.

One True Sentence – I had commented that I felt mobile was a lot of hype and Rebecca Denison reached out and asked if I’d be interested in elaborating. One of the benefits of mobile is that it’s incredibly easy to measure, and knowing that Rebecca is a huge measurement and analytics guru, what better platform to post on than her blog.

So take a look if you have already. I’d be interested in hearing your comments on either post.