Social media isn’t the be-all end-all of your organization. Business doesn’t revolve around your social media campaign.
Social media isn’t the be-all end-all of your organization. Business doesn’t revolve around your social media campaign.
“As innovators, we’re suppose to run with scissors.” A while back I wrote a post that argued against focusing on coming up with the next “big thing”. My point was that if you concentrate solely on trying to come up with a cutesy campaign, that you’re going to overlook the simple and little things that…
During a brief discussion with Sasha Muradali, author of The Little Pink Book, on gchat the other day, the question of the complexity of social media came up. After discussing back-and-forth, I stated that social media is the exact same as traditional media. It’s not as complicated as brands and PR/Marketing/Tech folks are making it….
So you just came with a great idea for your company. You just landed a new client and are anxiously awaiting to jump right in. Create a Facebook page, sign up for Twitter, maybe even start a blog. You start crafting the press release, you start contacting the media. Easy there, let’s pull back on…
There’s a million analogies out there. We’ve heard social media and PR compared to everything. So…I’m going to add to that list! This came to me at an odd time, but I thought to myself – PR is a lot like tennis. Before you scoff at this comparison, let me explain a little. Tennis is…
