Here’s an great example of a business going the extra mile and doing a little more than your average business. Make it personal, make me feel like I matter and you get my business. Is your brand making it personal? Is your brand going the extra mile?
I work with small businesses on a daily basis. The common theme that I am hearing is that everywhere they go, they hear ‘no’. After a little more digging and prodding, it always come down to the same conclusion – traffic. The reason a majority of small businesses are running into barriers is because they…
One of the biggest hurdles in social media is measurement. How do you measure the ROI for Twitter? The discussion has shifted toward ROE (return on engagement) as a major form of determining the level of success of your social media efforts. It seems that lately folks have been going out of their way to…
